Web design project. Phebra, Australia Case Study

Web design project. Phebra, Australia - Case Study ExamplePhebra is a pharmaceutic company based in Australia. They specialise in medicines which ar considered to be innovative for the hospital market. Their market place is tailored to serious and life-threatening conditions. They are specialists in their field. They have a range of pharmaceuticals to cater for the majority of conditions in the serious and life threatening categories.This project has arisen out of a need to follow and improve the existing Phebra website. The task of the new look website will be to communicate the Phebra message in a simple easily readable format. As much information about the company should be placed on a single scalawag, rather than splitting the information into separate pages. This should also mystify the site easier to navigate. As Phebra were previously known as PharmaLab, it could also be considered as a rebranding promotion. Therefore the look and feel of the new site is important, from t he military position of customer branding and effective marketing.The existing design is based on a blue and white colour scheme. The main focus of the front page is the pull down menu which details the products on offer from the company. The site is fairly simplistic on the front page, in that the main sections include the business, products, ordering information and a contacts page. The main theme of the business is covered with the title Life-enhancing medicines. This is quite effective. The news section on the left of the web page provides information on recent eventidets. At the right of the home page a typical product is featured. The target audience is not obvious from the home page, even though the intended audience is hospitals. There are no links or information on current customers, even though they market to some(prenominal) countries. The areas Phebra cover is not easily identifiable from the home page information. The colour scheme is easy on the eye, and has a frie ndly outlook. The marketing message is close overall, precisely leaves room for improvement and could be more targeted.The information on the products however, is not easy to understand to the lay-person i.e. anyone who is not a pharmaceutical professional, and could be improved. evaluation of existing design solution The existing design of the Phebra website is partly based on history, following the change in branding from PharmaLab to Phebra. The site is well formal and is attractive. The main problem with the site is that the information is quite technical and not understood by the everyday user. The site may be fine for pharmaceutical professionals, but in order for managers and the general public to find information a description of terms and products could be provided in a more easy manner. They provide a useful contact us page, and the current format is suitable, as is. From a marketing perspective the text used does get to the point, but could do with a facelift. Their objective is to sell pharmaceutical products to hospitals in several countries. Therefore a simple statement about the products they sell is fine up to a point. However, in order to compete with numerous other companies in the same field, it would help to include demonstrations of products perhaps in flash movie format.another(prenominal) way of gaining competitive advantage would be to include testimonials and a list of established customers. This would enhance Phebras reputation is a market leader in their field.