A tale of two airlines case Essay

As Professor Roger McPhersons wait to go through and through the security process a second time dragged on into its third hour on this shape day in 2002, (all passengers had to be rescreened upon the discovery that one of the airport screening machines was unplugged) he was reminded of another detain business trip and the role that in changeion technology played in the story.At 530pm on February 15, 1995, 200 feet discharge the ground, Professor Roger McPherson gazed anxiously through the fog as his air level(p) moved to jotting down at Hartsfield Airport in Atlanta, more than 1 hour and 15 scraps late. He had 30 minutes to catch his 600pm flight to London, where he would be meeting with the executive leadership of a major British power company to discuss their information strategy.He felt fortunate, however, to be flying this carrier, which had a reputation for outstanding service. He was even more comfortable because he had a full- cause first-class slating and was a Gold C ard member. Professor McPherson was always uneasy about the queen-sized premium charged for full, first-class tickets, but knew that in a crunch it often meant the difference betwixt a making a connection and missing one. He well remembered a decade past flying this airline from Milan to London to connect to a flight to New York. Bad weather thence had also reduced his 1-hour-and-30-minute connect time to 10 minutes. A discussion of the problem with the first-class cabin attendant had resulted in a phone call from the pilot to London (the airlines hub city), and a car to whisk him and one other passenger to the New York flight, which took off only one minute late. That extraordinary service had made Professor McPherson a 10-year devotee of the airline.In the network age, he knew it would be different and he was secure. The airline flying to London would have identified him off their computer as a close-connecting passenger. It would have noted he checked no bags through, and it w ould be anxious to capture his $2,500 fareabout 10 times that ofthe average passengeron an only moderately loaded flight.As his skim pulled into the gate at 540pm, he knew it would be tight but he would contain it, particularly given the fact that all sheets were coming in late. Moving his 57-year-old frame into a mordant recollection of a high school 400-meter specialist, he set off. Two escalator rides and one evolve ride later, the gate came into sight and he braked to a halt at 553pm. It was close, but he had done it.Looking through the airport window, however, he was stunned to chink the air bridge isolated from the canvass with splendid teutonic efficiency 7 minutes early. The door to the bridge was closed, no actor was in sight, and he was reduced to waving his bags through the window to the pilot 20 yards away (it had, aft(prenominal) all, worked once in a similar situation on Continental Airlines).Alas, by 558pm the plane was pushed back, and the agents emerged an d quite cheerfully (and unregretfully they had no clue who he was) booked him onto another airline that would leave 1 hour and 45 minutes later. He would be 30 minutes late for his meeting in London, but the executives would understand. Distinctly irritated, he straggled off to the new airlines first class bum about to begin a frantic series of phone calls and faxes to the United Kingdom. As he trudged through the airport, McPherson began to see the beginning of a lecture on service in the network economy and the fact that technology is only a small enabling piece of a total service concept.At 750pm, comfortably seated in the first-class cabin of his new carrier, McPherson jerked to attention as the captain came on to announce that because of a leak in the hydraulic system, there would be an aircraft change and a two-and-one-half-hour delay. Sprinting off the plane, McPherson realized that the meeting with the power company executives, planned three months ago, would be over before he got there. The following day he was due in Frankfurt to give the keynote address at a major information systems conference.Flying to the United Kingdom to connect to Frankfurt would be a hassle and unnecessary since the purpose of stopping in the United Kingdom was now totally negated. Glancing up at the departure board, McPherson was surprised to see a 755pm boarding departure for a plane to Frankfurt, nine gates away. Pulling into the gate at 802pm, he discovered several things1. The plane was at the gate, and with commendable dispatch the gate agent relieved him of his London boarding pass and his London-to-Frankfurt ticket and hustled him onto the plane minutes before the door closed.2. The cabin attendant, giving him his favorite drink, explained that because of favorable tail winds across the Atlantic and the fact that eight passengers (plus now McPherson and one other) had very tight connections, they had decided to hold the plane for 15 minutes to get the extra passenge rs and still arrive on schedule. The note of pride in the cabin attendants voice was evident.One-and-a-half hours later, appropriately wined and dined, McPherson drifted off to sleep, reflecting on what a remarkable display case study had played out in front of him in the previous two hours. Information technology, trading operations strategy, management control, an empowered (also unempowered) work force, and service management had been interwoven into a tableau. A revised format for his speech in Frankfurt began to emerge. Best of all, he would not have to go through a case release process because it had all happened to him.